{"id":6868,"date":"2015-02-26T07:57:49","date_gmt":"2015-02-26T07:57:49","guid":{"rendered":"https:\/\/www.gocohospitality.com\/media_centre\/quo-the-collaborative-art-of-branding\/"},"modified":"2019-07-22T11:08:07","modified_gmt":"2019-07-22T11:08:07","slug":"quo-the-collaborative-art-of-branding","status":"publish","type":"media_centre","link":"https:\/\/www.gocohospitality.com\/zh-hans\/media_centre\/quo-the-collaborative-art-of-branding\/","title":{"rendered":"QUO: The Collaborative Art Of Branding"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"278\" src=\"https:\/\/www.gocohospitality.com\/wp-content\/uploads\/2019\/02\/150223_QUOVoice_Feb_GOCO.jpg\" alt=\"\" class=\"wp-image-780\" srcset=\"https:\/\/www.gocohospitality.com\/wp-content\/uploads\/2019\/02\/150223_QUOVoice_Feb_GOCO.jpg 528w, https:\/\/www.gocohospitality.com\/wp-content\/uploads\/2019\/02\/150223_QUOVoice_Feb_GOCO-300x158.jpg 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/figure>\n\n\n\n<p> GOCO Hospitality is a design-led wellness company that offers a wide range of services, from consulting and management to its own branded spas and retreats. On the brink of rapid expansion, the innovative firm teamed up with QUO to refresh their brand from top to bottom and launch an extensive new website. <\/p>\n\n\n\n<p> With a company culture that champions creative collaboration, GOCO Hospitality wanted to work with an agency that likewise believes in the power of teamwork. By forming a deep-rooted partnership that extended through all departments of both companies, QUO was able to fully embrace the brand\u2019s ethos and work hand-in-hand through every step of the process toward a singular vision. <\/p>\n\n\n\n<p> Starting with a thorough strategic process that analysed the wellness company\u2019s disparate target audiences \u2013 business partners and consumers in markets across the globe \u2013 QUO embraced GOCO Hospitality\u2019s philosophy of creating balance and harmony in all things. A modern, new logo that emphasises symmetry and the holistic geometry of circles was created, along with a calming yet contemporary colour palette. The resulting visual identity creates a consistent and effective experience for the company\u2019s myriad offerings.&nbsp; <\/p>\n\n\n\n<p> Unlike the many wellness companies that embellish their communications with flowery verbiage and ornate design, GOCO Hospitality stands out with its straightforward visual and verbal languages that seek to speak directly to customers as knowledgeable individuals. The content-rich website takes a user on a personal journey with its Zen-like design, intuitive navigation and highly refined, informative writing style. <\/p>\n\n\n\n<p>\n\nThe recently launched company site is a complete expression of the brand\u2019s vision, values, culture and products. And the soon-to-be-launched consumer site will immerse guests in the authentic experiences to be found at GOCO spas and retreats. Together, the two sites work in seamless harmony, a perfect demonstration of the power of collaboration.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GOCO Hospitality is a design-led wellness company that  [&hellip;]<\/p>\n","protected":false},"featured_media":4161,"template":"","media_category":[],"class_list":["post-6868","media_centre","type-media_centre","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>QUO: The Collaborative Art Of Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gocohospitality.com\/zh-hans\/media_centre\/quo-the-collaborative-art-of-branding\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QUO: The Collaborative Art Of Branding\" \/>\n<meta property=\"og:description\" content=\"GOCO Hospitality is a design-led wellness company that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gocohospitality.com\/zh-hans\/media_centre\/quo-the-collaborative-art-of-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Spa &amp; 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