{"id":7544,"date":"2019-11-29T06:39:42","date_gmt":"2019-11-29T06:39:42","guid":{"rendered":"https:\/\/www.gocohospitality.com\/?post_type=media_centre&p=7544"},"modified":"2020-01-09T03:07:01","modified_gmt":"2020-01-09T03:07:01","slug":"wellness-democratised","status":"publish","type":"media_centre","link":"https:\/\/www.gocohospitality.com\/zh-hans\/media_centre\/wellness-democratised\/","title":{"rendered":"Wellness, Democratised"},"content":{"rendered":"\n

Original article by QUO Global,<\/a> first published in the 10th edition of their annual magazine, Status QUO<\/a>.<\/p>\n\n\n\n

_____________<\/p>\n\n\n\n

From time to cost, wellness is becoming easier to digest. Spa pods, wellness amenities in mid-range hotel rooms, and airport treatments that take only 20 minutes instead of an hour\u2014or only USD 20 instead of USD 100\u2014are on the rise.<\/p>\n\n\n\n

The dawning of the democratisation of wellness relies heavily on the concept that treatments for body and soul don\u2019t start and end in a spa and shouldn\u2019t be the exclusive domain of the affluent.<\/p>\n\n\n\n

Wellness is needed by those on a budget: fatigued workers and harried business people who have little time and money but lots of stress. It\u2019s also for the budget traveller who is beginning to believe that self-care trumps a pricy tourist trap meal or guided tour on their annual vacation.<\/p>\n\n\n\n

Earlier this year, Skift<\/em> reported that wellness tourism is growing twice as fast as global tourism. And wellness tourists are significantly higher spenders, dropping 50 to 180% more than their non-wellness counterparts, which makes wellness an attractive market segment to everyone in the hospitality industry.<\/p>\n\n\n\n

We sat down with Ingo Schweder, CEO and Founder of GOCO Hospitality, a pioneering consultancy, development and management company creating, designing and operating tomorrow\u2019s spa and wellness hospitality concepts. He shared his thoughts on wellness for all and how brands can incorporate this ethos into their mission\u2014even if they can\u2019t drop USD 10 million on a spa facility.<\/p>\n\n\n\n

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He noted that most of what\u2019s being marketed to spa clients today as \u2018new\u2019 has roots in much older traditions such as Ayurveda, Traditional Chinese Medicine and Homeopathy\u2014 systems that, historically, were never the exclusive domain of the affluent.<\/p>\n\n\n\n

\u201cYoga and breathing? That\u2019s repackaged Ayurveda. Cryotherapy and thermal treatments? They work on the same principles as the ancient Roman frigidarium and laconicum from 2,000 years ago,\u201d he said.<\/p>\n\n\n\n

\u201cThese therapies are just re-emerging in a modern context. In this wave, however, the luxury, high-end consumer is the one who jumped on it and the middle classes were squeezed out.\u201d<\/p>\n\n\n\n

When asked if he sees the pendulum swinging back, he quickly corrected, \u201cIt\u2019s moving to the right spot. To where it should be, to where the majority of the world has the right to be well, eat healthy, exercise and know about nutrition.\u201d<\/p>\n\n\n\n

His Glen Ivy Hot Springs, in California, exemplifies that, offering wellness for the masses, with an average spend of just USD 150 for a whole day\u2014including food and massage. They call themselves \u2018everyone\u2019s resort\u2019.<\/p>\n\n\n\n

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GOCO has also developed limited but targeted platforms for hotel groups like Emaar Hospitality, creating services for seven of their Address Hotel properties in Dubai. \u201cI believe many other hotel groups will enter that \u2018limited- service space\u2019 and that their guests will have a \u2018right\u2019 to spa services too,\u201d Ingo said.<\/p>\n\n\n\n

However, he does see some pitfalls when every hotel on the block attempts to offer what they believe is wellness. \u201cI like democratisation and don\u2019t like elitist behaviour, in principle. The problem with democratisation is that a mid-range hotel may hire a second-class yoga teacher or therapist that has no experience, and that\u2019s very dangerous\u2014it runs counter to wellness and could leave clients in a worsened state.\u201d<\/p>\n\n\n\n

So how can a budget hotel incorporate wellness without destroying their budget or risking their guests\u2019 health?<\/p>\n\n\n\n

\u201cIt doesn\u2019t have to be treatment. It can be clean food options on the menu, natural light in the rooms,\u201d he said.<\/p>\n\n\n\n

He invited brands to look at amenities that don\u2019t cost much. \u201cCreate an atmosphere<\/p>\n\n\n\n

of wellbeing, the right music, a wellness feature programmed into a smart TV, training staff to speak nicely on the phone and use guests\u2019 names.\u201d<\/p>\n\n\n\n

\u201cWellness is not only the spa. It\u2019s the air you breathe, the water you drink, the light in your room. You don\u2019t always need to build a wellness centre. It can be sensitivity in architecture and fabric, softer things that create a feeling of wellness is a great place to start.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Original article by QUO Global, first published in the […]<\/p>\n","protected":false},"featured_media":7509,"template":"","media_category":[103],"class_list":["post-7544","media_centre","type-media_centre","status-publish","has-post-thumbnail","hentry","media_category-in-the-media-zh-hans"],"acf":[],"yoast_head":"\nWellness, Democratised<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gocohospitality.com\/zh-hans\/media_centre\/wellness-democratised\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wellness, Democratised\" \/>\n<meta property=\"og:description\" content=\"Original article by QUO Global, first published in the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gocohospitality.com\/zh-hans\/media_centre\/wellness-democratised\/\" \/>\n<meta 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