{"id":7360,"date":"2019-09-24T09:00:11","date_gmt":"2019-09-24T09:00:11","guid":{"rendered":"https:\/\/www.gocohospitality.com\/?p=7360"},"modified":"2021-09-08T04:11:22","modified_gmt":"2021-09-08T04:11:22","slug":"industry-report-the-wellness-real-estate-development-process-explained","status":"publish","type":"post","link":"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/","title":{"rendered":"Industry Report: The Wellness Real Estate Development Process Explained"},"content":{"rendered":"\n

24 September 2019<\/strong><\/p>\n\n\n\n

As people are becoming increasingly aware of the impact of lifestyle and environmental factors on their wellbeing, wellness real estate is emerging as a solution to support individuals and communities to live healthier lives. In order to achieve such an outcome, wellness real estate follows a development process that presents certain key particularities as compared to traditional real estate. <\/p>\n\n\n\n

Wellness real estate consists of various components, of which the primary ones are wellness lifestyle estate and wellness communities. Overall, the industry is a USD 134.3 billion market as of 2017, led by North America (USD 54.8 billion) and the Asia Pacific (USD 46.8 billion). The United States represents the largest wellness real estate market globally and is valued at USD 52.5 billion, more than twice the value of the second biggest market, China (USD 19.9 billion). <\/p>\n\n\n\n

In addition to the health and lifestyle benefits brought to the end-users, wellness real estate also benefits buyers, developers and operators. From a buyer\u2019s point of view, wellness lifestyle real estate typically achieves faster value appreciation than traditional real estate and thus is considered as a more attractive investment. Developers, on the other hand, benefit from higher returns as a result of the price premiums achieved from the sale of wellness lifestyle real estate units. Finally, in the case of wellness lifestyle real estate developed around a wellness resort, the resort operator benefits from increased demand and revenue generated from branded real estate residents, real estate branding fee revenue, and from an opportunity to increase the resort inventory through a sale and leaseback model.<\/p>\n\n\n\n

Although wellness lifestyle real estate is essentially developed according to processes and key phrases that are similar to traditional residential real estate, certain key distinctions exist, especially in relation to concept development, master planning and design. The phases of the wellness lifestyle real estate development process are as follows:<\/p>\n\n\n\n

Site Analysis<\/strong> <\/p>\n\n\n\n

The determinants that make a site fit for wellness real estate developments include the location, topography and scenery. Access to the site to and from nearby hubs should be convenient, surrounding noise pollution should be minimized, views and landscapes are desired, and the topography should provide opportunities to develop a master plan that emphasizes walkable neighbourhoods.<\/p>\n\n\n\n

Market Research and Feasibility<\/strong><\/p>\n\n\n\n

In addition to evaluating the market conditions, outlook and trends of\nthe global and local wellness real estate market, a thorough analysis of\ncompetitive real estate developments is required, looking at factors such as\nunit mix and sizing, absorption rates and rental programs, among others. <\/p>\n\n\n\n

Wellness Concept Development Strategy<\/strong><\/p>\n\n\n\n

Based on the selection of the site and the outcome of the market research\nand competitive analysis, a differentiated development strategy is established,\nalong with key criteria that drive the sales, marketing and business models of\nthe development, such as the wellness-specific positioning and target market. <\/p>\n\n\n\n

Design and Development Brief<\/strong><\/p>\n\n\n\n

The purpose of this document is to provide the master planners,\narchitects and designers with the guidelines needed for a detailed master plan\nto be aligned with the wellness concept strategy. Given the particularities of\nwellness lifestyle real estate, the design brief is a crucial document that\nserves to translate a project vision into a successfully executed development.<\/p>\n\n\n\n

Master Plan<\/strong><\/p>\n\n\n\n

The master plan of wellness real estate developments require a particular\nfocus on the location of the various components, which should emphasize\nisolation while also fostering a sense of community. This is achieved through\nan active circulation of people and a focus on landscaping that helps maximize\nconnections with the natural environment. <\/p>\n\n\n\n

Design Guidelines for the Master Plan<\/strong><\/p>\n\n\n\n

The purpose of master plan guidelines is to create coherence among all of\nthe different components of the development, from a design, architecture, landscape\nand concept standpoint, and thus bring to life an integrated wellness\ncommunity. <\/p>\n\n\n\n

Detailed Design of Individual Facilities<\/strong><\/p>\n\n\n\n

This phase is crucial to merging the entire development together over a\nwellness foundation, incorporating wellness and sustainability-focused elements\nin the orientation and form of the buildings, the materials used, and the\ndesign style (e.g. biophilic).<\/p>\n\n\n\n

Construction<\/strong><\/p>\n\n\n\n

Certain technologies, such as prefabricated technology, can enable a more\nsustainable construction process and create physical environments that are more\nsupportive of wellness lifestyles.<\/p>\n\n\n\n

Marketing and Sales<\/strong><\/p>\n\n\n\n

A\nspecialized in-house marketing and sales team, as well as partnerships with\nmarket enablers such as health and wellness consortiums, publications and\nevents, will help to drive sales to the targeted group of potential wellness\nreal estate buyers.<\/p>\n\n\n\n

Given the growing popularity of wellness real estate globally, it can be anticipated that, with time, such development types will become the norm and progressively transform residential neighbourhoods as well as entire towns and cities. Such a transformation would not only increasingly benefit populations and the environment; it would also result in a growth of profitability and returns for all of the development players involved. Although wellness real estate currently represents only a small portion of the total real estate industry, the benefits it brings to its developers, investors and end-users are expected to generate a rising interest from stakeholders globally.<\/p>\n\n\n\n

DOWNLOAD THE FULL REPORT:<\/a><\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

SEE ALSO:<\/strong><\/p>\n\n\n\n

INDUSTRY REPORT: HOTEL MANAGEMENT CONTRACT MOUs EXPLAINED<\/a><\/strong><\/p>\n\n\n\n

INDUSTRY REPORT: WELLNESS-THEMED VS WELLNESS HOSPITALITY<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

24 September 2019 As people are becoming increasingly a […]<\/p>\n","protected":false},"author":1,"featured_media":7362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[60],"tags":[125,115,114],"class_list":["post-7360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-papers","tag-horwath","tag-industry-report","tag-white-paper"],"acf":[],"yoast_head":"\nThe Wellness Realestate explained. - White Papers<\/title>\n<meta name=\"description\" content=\"Overall, the industry is a USD 134.3 billion market as of 2017, led by North America (USD 54.8 billion) and the Asia Pacific (USD 46.8 billion).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Wellness Realestate explained. - White Papers\" \/>\n<meta property=\"og:description\" content=\"Overall, the industry is a USD 134.3 billion market as of 2017, led by North America (USD 54.8 billion) and the Asia Pacific (USD 46.8 billion).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"Spa & Wellness Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T09:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-08T04:11:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/th-goco.oss-ap-southeast-7.aliyuncs.com\/wp-content\/uploads\/2019\/09\/Cover-Picture-1024x688.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"688\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/\",\"url\":\"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/\",\"name\":\"The Wellness Realestate explained. - White Papers\",\"isPartOf\":{\"@id\":\"https:\/\/www.gocohospitality.com\/#website\"},\"datePublished\":\"2019-09-24T09:00:11+00:00\",\"dateModified\":\"2021-09-08T04:11:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.gocohospitality.com\/#\/schema\/person\/c9f8cc12621523b69dc5a9d631b7f50c\"},\"description\":\"Overall, the industry is a USD 134.3 billion market as of 2017, led by North America (USD 54.8 billion) and the Asia Pacific (USD 46.8 billion).\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/#breadcrumb\"},\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gocohospitality.com\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industry Report: The Wellness Real Estate Development Process Explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gocohospitality.com\/#website\",\"url\":\"https:\/\/www.gocohospitality.com\/\",\"name\":\"Spa & Wellness Consulting\",\"description\":\"GOCO Hospitality\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gocohospitality.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gocohospitality.com\/#\/schema\/person\/c9f8cc12621523b69dc5a9d631b7f50c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-CN\",\"@id\":\"https:\/\/www.gocohospitality.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/df8c0d5e46c6e0b5ad54cdec988a6456?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/df8c0d5e46c6e0b5ad54cdec988a6456?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.gocohospitality.com\/zh-hans\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Wellness Realestate explained. - White Papers","description":"Overall, the industry is a USD 134.3 billion market as of 2017, led by North America (USD 54.8 billion) and the Asia Pacific (USD 46.8 billion).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/","og_locale":"zh_CN","og_type":"article","og_title":"The Wellness Realestate explained. - White Papers","og_description":"Overall, the industry is a USD 134.3 billion market as of 2017, led by North America (USD 54.8 billion) and the Asia Pacific (USD 46.8 billion).","og_url":"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/","og_site_name":"Spa & Wellness Consulting","article_published_time":"2019-09-24T09:00:11+00:00","article_modified_time":"2021-09-08T04:11:22+00:00","og_image":[{"width":1024,"height":688,"url":"https:\/\/th-goco.oss-ap-southeast-7.aliyuncs.com\/wp-content\/uploads\/2019\/09\/Cover-Picture-1024x688.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"admin","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"4\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/","url":"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/","name":"The Wellness Realestate explained. - White Papers","isPartOf":{"@id":"https:\/\/www.gocohospitality.com\/#website"},"datePublished":"2019-09-24T09:00:11+00:00","dateModified":"2021-09-08T04:11:22+00:00","author":{"@id":"https:\/\/www.gocohospitality.com\/#\/schema\/person\/c9f8cc12621523b69dc5a9d631b7f50c"},"description":"Overall, the industry is a USD 134.3 billion market as of 2017, led by North America (USD 54.8 billion) and the Asia Pacific (USD 46.8 billion).","breadcrumb":{"@id":"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/#breadcrumb"},"inLanguage":"zh-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gocohospitality.com\/zh-hans\/industry-report-the-wellness-real-estate-development-process-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gocohospitality.com\/zh-hans\/"},{"@type":"ListItem","position":2,"name":"Industry Report: The Wellness Real Estate Development Process Explained"}]},{"@type":"WebSite","@id":"https:\/\/www.gocohospitality.com\/#website","url":"https:\/\/www.gocohospitality.com\/","name":"Spa & Wellness Consulting","description":"GOCO Hospitality","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gocohospitality.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-CN"},{"@type":"Person","@id":"https:\/\/www.gocohospitality.com\/#\/schema\/person\/c9f8cc12621523b69dc5a9d631b7f50c","name":"admin","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.gocohospitality.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df8c0d5e46c6e0b5ad54cdec988a6456?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df8c0d5e46c6e0b5ad54cdec988a6456?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.gocohospitality.com\/zh-hans\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/posts\/7360"}],"collection":[{"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=7360"}],"version-history":[{"count":4,"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/posts\/7360\/revisions"}],"predecessor-version":[{"id":8535,"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/posts\/7360\/revisions\/8535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/media\/7362"}],"wp:attachment":[{"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=7360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=7360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocohospitality.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=7360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}