{"id":8141,"date":"2020-10-14T04:25:24","date_gmt":"2020-10-14T04:25:24","guid":{"rendered":"https:\/\/www.gocohospitality.com\/?p=8141"},"modified":"2021-09-07T07:32:55","modified_gmt":"2021-09-07T07:32:55","slug":"whats-next-for-2020-spa-trends","status":"publish","type":"post","link":"https:\/\/www.gocohospitality.com\/zh-hans\/whats-next-for-2020-spa-trends\/","title":{"rendered":"What’s Next for 2020 Spa Trends?"},"content":{"rendered":"\n

As we entered 2020, there were high hopes\nfor the spa industry. Brand new treatments were deep in development, and many\nspas were looking to utilise the increasingly accessible technology to drive a\nmore modern, connected spa experience. <\/p>\n\n\n\n

As international air travel peaked, an interest in pre-flight wellness was on the rise. Forest bathing, a Japanese bathing experience revitalised in the late 80s, was gaining in popularity outside of Asia. Other predicted spa trends for 2020<\/a> included salt therapy (halotherapy), cryotherapy, body wraps, virtual reality treatment add-ons, and CBD.<\/p>\n\n\n\n

But we all know what happened next.<\/p>\n\n\n\n

As the global COVID-19 pandemic struck, the\nworld ground to a halt. Countries the world over closed down their borders and\nemployed strict social distancing rules to reduce the spread of the virus and\nprotect people from getting sick. <\/p>\n\n\n\n

And while this action was necessary, every\nindustry suffered as a result. For spas, it was a killing blow. With no ability\nto share space or engage in touch, many spas were forced out of business and\ncountless others now teetering on the brink of bankruptcy. <\/p>\n\n\n\n

Although we’re not out of the woods, in many countries across the world, including Thailand where the head office of GOCO Hospitality is based, an easing of lockdown restrictions is now finally allowing spas to re-open and provide treatments once again. However, opportunities still remain limited, with service platforms adjusted to adhere to various health department rules. <\/p>\n\n\n\n

From facials to massage, a cautious approach is being taken in the industry to ensure the safety of everyone involved. At the same time, a revival of both new and existing spa trends can begin. So, as the spa industry cautiously rises from the ashes of the pandemic, here are some of the upcoming spa trends of 2020 that we think guests will be looking for in their next, and long overdue, post-COVID spa visit. <\/p>\n\n\n\n

Clean Treatments<\/h2>\n\n\n\n

As health and safety is now the norm, any\ntreatment a spa or wellness destination offers should have hygiene and\ncleanliness front and centre. Before, the cleaning process was very much behind\nclosed doors and guests would simply expect cleanliness as standard. Now, in\nthe post-COVID world, there’s a greater demand for a more in-your-face\napproach. <\/p>\n\n\n\n

Guests will now need to see cleaning taking place, for peace of mind and a greater sense of health security. Using a UVC Scanner to sterilise massage beds in front of guests or highlighting where UV sterilised air purifiers are in the rooms will help guests relax and enjoy treatments without the stress of virus infection. <\/p>\n\n\n\n

A spa is a place of relaxation and escape, whether that’s from the pressures of every day or the chronic stress that comes with a global health pandemic. To allow guests a moment to not worry will be crucial in the coming months and years.<\/p>\n\n\n\n

Double Down on Digital<\/h2>\n\n\n\n

As a touchless spa experience becomes more commonplace, as a response to keeping guests and therapists safe, we expect to see the incorporation of more digitised approaches to the spa journey. Before the pandemic, the introduction of virtual reality (VR) and wellness tracking was being cautiously adopted, with traditionalists pushing back and revolutionists testing the waters on what they could do with such new technology. <\/p>\n\n\n\n

Now the pandemic has pushed this trend to the forefront, leading the way in a post-COVID idea of personal wellness. From online yoga sessions, led via live stream by some of the world’s leading wellness retreats, to tech companies jumping on the opportunity to invest in digital wellbeing \u2013 new wellness-based digital platforms grow. Online booking, touchless check-in and tablet-based control systems (regularly sanitised) are now becoming the standard, with a range of more radical approaches soon to come. <\/p>\n\n\n\n

Even now, just a few months after the\npandemic began, physio-robots<\/a> are being used in Singapore to perform\nTCM back and knee massages to patients. A physician calibrates the robot’s\ncameras to accurately target the patient’s pressure points, and the soft\nsilicon ‘fingertips’ (heated to 38oC) execute the massage with a\n“human-like” touch. <\/p>\n\n\n\n

Heat & Water Bubbling Back<\/h2>\n\n\n\n

Understandably, the kneejerk reaction to\nthe COVID-19 pandemic was to close spas and enforce social distancing. As a\nresult of spa closures, swimming pools, saunas and most heat & water\nfacilities were also closed. However, new research now suggests that in\ncontrast to these initial rules, saunas, and to a lesser extent swimming pools\nand mineral pools, actually do more to prevent and treat respiratory infections\nand enhance health and wellbeing than they pose a risk. <\/p>\n\n\n\n

Dr Marc Cohen’s Turning Up The Heat<\/a>, published 20 July 2020, suggests that saunas and mineral pools use heat to treat and prevent viral infections. His research supports the long-standing idea that “heat applied to the whole body can further support the immune system’s second line of defence by mimicking fever and activating innate and acquired immune defences and building physiological resilience”. <\/p>\n\n\n\n

While today’s reality contrasts hard with\nthe predictions made in 2019 on the future of wellness tourism, one thing can\nbe certain: people are becoming more aware and more engaged in personal\nwellbeing thanks to COVID-19. Over the next year, guests will become more\nclued-up about wellness and look for treatments that offer more than just\nrelaxation. This, in turn, will revive old trends and give birth to new ones.\nBut until the spa businesses of the world are able to function at their best,\nit remains to be seen what treatments will make the best spa trends of 2021\nlists. <\/p>\n","protected":false},"excerpt":{"rendered":"

As we entered 2020, there were high hopes for the spa i […]<\/p>\n","protected":false},"author":1,"featured_media":8151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[112,106,93,92],"class_list":["post-8141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wellness-trends","tag-trends","tag-treatments","tag-spa","tag-wellness"],"acf":[],"yoast_head":"\nWhat's Next for 2020 Spa Trends? Wellness Trends - GOCO Hospitality<\/title>\n<meta name=\"description\" content=\"A revival of both new and existing spa trends is in motion. 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