GOCO Hospitality and Horwath HTL Health & Wellness Appointed as Wellness Core Consultant for Saudi Arabia’s AMAALA Resort Destination
BANGKOK, Thailand – 9 December 2019 – GOCO Hospitality, along with its sister company Horwath HTL Health & Wellness, have been selected by AMAALA to conduct on-going strategic advisory for the luxury mixed-use development project dedicated to wellness and sustainable operating and building practices located along the Red Sea on the northwest coast of Saudi Arabia.
Part of the Kingdom’s Saudi Vision 2030 programme, AMAALA is a top-tier tourism giga project located within Saudi Arabia, set to curate transformative, personal journeys inspired by arts and cultures, sports and wellness and the purity of the Red Sea.
Founder and CEO of GOCO Hospitality and Managing Director of Horwath HTL Health & Wellness, Ingo Schweder has been appointed alongside leading experts to provide hospitality development and industry expertise by AMAALA Chief Executive Officer Nicholas Naples.
Horwath HTL Health & Wellness developed multiple financial analyses and lease- and non-lease-backed residential rental scenarios (branded and non-branded) that provided vital information for the wellness core concept, created by GOCO Hospitality.
As the wellness core specialist consultant, GOCO Hospitality has also been assisting AMAALA by offering wellness guidance for the master planning stage, as well as technical services and design recommendations.
Triple Bay is the wellness core of AMAALA and is set to become one of the most complex health and wellness destinations in the world, featuring the most advanced wellness, medical and surgical facilities once completed. The wellness core will include an integrative holistic wellness resort, medical wellness resort, a wellness village and a fully functioning wellness research institute.
The Wellness Research Institute will serve as an on-site centre for wellness scholarship, grounded in Arabian cultural knowledge and science. New scientific collaborations will be built and new evidence will support and shed light on historic cultural traditions that will offer unique insight into ways of combatting lifestyle disease and promoting wellness across the AMAALA project and the world.
The Wellness Village will act as a key component, will offer guests from across AMAALA the chance to experience sustainable wellness through world-class cuisine, events and retail, as well as the most innovative beauty, holistic and medical wellness offerings.
The Wellness Research Institute will offer a platform for science-based wellness research and educational offerings that are deeply grounded in health and wellbeing, exploring the knowledge of local wellness traditions and cultures.
Ingo Schweder said “It is a great honour to be appointed as a wellness advisor for the AMAALA project. Working with Nicholas Naples and the AMAALA team is not only exciting but also eye-opening as I learn from the world’s best industry experts. I am proud to be a part of this project, and I hope that our focused input will help drive a concept of wellness that can be found across AMAALA, a project that I believe will set a new benchmark for the luxury wellness hospitality industry.”
In addition to the wellness core, AMAALA will feature a range of active sport offerings and include state-of-the-art equestrian facilities, polo, diving, yachting, golf, falconry, camel racing and more. Other areas of AMAALA which include the Island and the Coastal Development, will be home to world-class resorts, arts and culture programming, bespoke retail, dining, as well as a contemporary art museum and marine institute. AMAALA will also host ongoing events with internationally-acclaimed artists and cultural entities, alongside international sailing and yachting regattas, polo tournaments and auctions.