EMAAR HOSPITALITY: SPAS AT ADDRESS HOTELS & RESORTS
Worldwide • Global Brand Development www.emaarhospitality.com/en/hotels-and-resorts/address-hotels-and-resorts
GOCO Hospitality is engaged to conceptualise Emaar wellness and spa developments in the Middle East as well as other projects internationally from initial concept development, design and technical services and operational support.
With Emaar Hospitality’s Address Hotels developing seven properties all in Downtown Dubai, the company approached GOCO Hospitality looking to strategically position each of its spas in order to attract a distinctive target guest.
- Create spa brand and concept
- Brand story
- Unique selling points
- Formulate brand marketing and style guidelines
- Establish brand signatures
- Spa services
- Spa menu
- Spa spaces
- Develop recruitment and training guidelines
- Emaar Hospitality