MGM HOSPITALITY: SHO SPA
Worldwide
PARAMOUNT HOTELS & RESORTS: WELLNESS & FITNESS
Worldwide • Global Brand Development www.paramounthotelsandresorts.com/
GOCO Hospitality was engaged by Paramount Hotels & Resorts to develop a wellness and fitness brand tailored for both urban and resort locations. The brand was aligned with the company’s overall brand and inspired by classic Hollywood glamour.
FEATURES
- Enhance spa brand and concept
- Brand story
- Unique selling points
- Formulate style and design guidelines
- Establish brand signatures
- Spa services
- Spa menu
- Spa products
- Spa spaces
COLLABORATORS
- Paramount Hotels & Resorts
