Worldwide • Global Brand Development

GOCO Hospitality developed the MGM Hospitality and MGM Resorts SHO Spa brand and exclusively delivered spa and wellness consultancy service to all new MGM Hospitality wellness and spa developments. GOCO Hospitality was responsible for the global implementation of the spa brand values to all development projects and to provide management team support, ensuring that projects met global MGM standards. GOCO Hospitality worked with MGM Hospitality on over 10 of the new SHO Spas around the globe.


  • Create spa brand and concept
    • Brand story
    • Unique selling points
  • Formulate brand marketing and style guidelines 
  • Establish brand signatures
    • Spa services
    • Spa menu
    • Spa spaces
  • Develop recruitment and training guidelines 


  • MGM Hospitality 
  • MGM Resorts International
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