MGM HOSPITALITY: SHO SPA
Worldwide
VICEROY HOTELS & RESORTS: SPA DESIGN GUIDELINES
Worldwide • Global Brand Development www.viceroyhotelsandresorts.com/
GOCO Hospitality is engaged to enhance and further develop the spa branding and design guidelines for Viceroy Hotels & Resorts. The new brand guidelines address additional programme components including retail, beauty lab, advanced beauty rooms, spa suites and a variety of heat and water experiences, to be implemented in a number of newly developing Viceroy locations globally.
FEATURES
- Enhance spa brand and concept
- Brand story
- Unique selling points
- Formulate style and design guidelines
- Establish brand signatures
- Spa services
- Spa menu
- Spa products
- Spa spaces
COLLABORATORS
- Viceroy Hotels & Resorts
